Robust, flexible, and designed to scale, Stella & Dot’s microservices platform empowers over 50,000 direct sales representatives and hundreds of millions in annual revenue for the Stella & Dot Family of Brands.
After having tremendous success with their social selling model, retail brand Stella
and Dot wanted to expand into additional verticals, creating a family of brands under one umbrella. Their
existing infrastructure, however could not handle such scaling. So we partnered with them to build a new
Noting Stella & Dot’s initial rapid growth and their vision for future expansion, we
knew we needed a new greenfield architecture that was scalable from day one and could support multiple
development teams working in parallel. And because the target launch date was only five months away, we
also knew it was critical to tightly manage scope and focus on just-in-time development.
We worked with Stella and Dot to conceive, design, and build an end-to-end commerce
platform composed of independent Ruby on Rails Microservices. The initiative included building both the
platform itself and the related user experiences for the first brand, KEEP Collective. We built the
ecommerce site, the portal for independent sales representatives (known as the ‘Lounge’), and the Admin
tools for order management and merchandising, integrating all features with Stella & Dot’s existing
Five months in, the platform and KEEP Collective launched on time and with the target
feature set. The second brand, Ever Skincare, followed 3 months later, with a separate in-house team
successfully working in parallel to build Ever’s front-end ecommerce application and customize their
Record-breaking growthZero downtime under high-load events.
Due to KEEP Collective’s phenomenal early growth, the platform supported tens of
millions of revenue in its first year alone with zero downtime during peak traffic events and tons of
enthusiastic feedback from KEEP’s community of independent sales representatives, known as “Designers”.
Over that time we released new functionality continuously. Our PMs worked hand in hand with the S&D
product organization and business stakeholders to conceive and prioritize features based on ROI, elicit
and address user feedback, and continue to invest in the platform’s robustness and scalability.
The next year, we expanded the platform to support multiple languages and currencies,
and enhanced the commerce experience with engraving visualization, social commerce integrations, and the
KEEP DESIGN studio. A year later, we, along with in-house teams, migrated the core brand Stella & Dot onto
the platform, increasing the load by 3-4x.
Today, the microservices platform successfully supports over hundreds of millions in
annual revenue across the Stella and Dot family of brands. We continue to partner with Stella and Dot to
maintain and evolve it.
Over the 5+ years we’ve been partnering with Whitespectre, they have proven to be an
integral part of our S&D team. We collaborate closely with them and that has resulted in high impact, high
quality improvements in our technology. Their strong focus on process, quality, and delivery have
generated outstanding results. Results aside, they are a great group of people that care about our
business and I’m thankful to have them on the team.
- Meera Bhatia, Chief Product Officer, Stella & Dot
I’ve worked with a number of partners over the years; Whitespectre consistently delivered
the best results resulting in huge ROI. Not only do they have a disciplined delivery process and get it
done attitude, but their biggest value add is their huge architectural knowledge. Other vendors build just
what you ask, Whitespectre goes the extra mile ensuring what they build is architecturally sound and will
sustain growth over many years. The principles they brought to the table helped ensure we built a platform
that was high-value, future proof, and ready on time.
- Neil Markey, Former CTO, Stella & Dot
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